Home & Kitchen & Garden appliance
COUNTRY: Egypt
Services: Facebook, Instagram
Helal group focuses on improving production and distribution efficiency to offer highly affordable products. their process includes buying raw materials from their suppliers and storing them in their facilities where they are accessed by their various factories for production
Facebook Ads Campaigns Summary
Long term 6 Months
THE RESULT
After three months Sep to Nov 2022 , we were able to generate a
Purchase
ROAS
Purchases conversion value
HOW WE DID IT
01. We made some landing page optimization
We have made some important modifications to the map and contents of the Product pages to make it more convenient to take the required action ( Purchase )
02. We set up conversion tracking
We implemented conversion tracking on Google and Facebook with Google Tag Manager, Facebook pixel tracking, and Google Analytics. This is often an overlooked step but it’s very crucial. How can you optimize if your data is inaccurate? Bad information leads to bad decisions.
03. We did a lot of research
We researched a lot about the target customer’s persona, the problems they face, the best solutions offered by the Nacita program, and what he wants to see and read in order to turn from a potential customer into a real customer.
04. We ran Facebook and Instagram ads
We launched a Facebook Ads campaign on cold and retargeting audiences. They didn’t have a lot of traffic. We really launched everything from A to Z.
05. Scaling and optimizing
Based on our analysis of the results, we use this information combined with our expertise to make decisions and ensure you have an effective campaign that is consistently delivering results.
THE TAKEAWAY
Great ad copy is the difference between an average ad and an above-average one
Always invest in great ad copy. By researching the finer details of our potential clients, we were able to really talk to them. We’ve delved into a tune that fits them as closely as possible, and channeled it all into our version. It’s been a big part of why we’re so successful in our ads.
Suitable pricing is an irresistible competitive advantage
Being online doesn’t mean you’re doubling the price for the customer over and over and waiting for them to buy from you. Users always do a lot of research before they buy, so be reasonable with your prices to get results like this
No matter how strong your brand and products are, your sales will be affected when you have a weak website.
Let’s agree that we are dealing with a user who is too lazy to navigate your website and make a purchase.
The fewer his clicks and moves, the more likely he is to complete the purchase
