Healthy Food / Black Friday
COUNTRY: Egypt
Services: Facebook, Instagram and Google Ads Management
Black Friday 2022 Offers
Imtenan is a Cairo-based Egyptian brand focused on producing and selling nutritional and healthy products.
Imtenan is the Egyptian market leader in nutritional and healthy products.
Facebook Ads Campaigns Summary
Black Friday 2022
THE RESULT
After just two months of working, we were able to generate
Purchase
New Accounts
Increasing in stores Sales
HOW WE DID IT
01. We made some landing page optimization
We have made some important modifications to the map and contents of the landing page to make it more convenient to take the required action
02. We set up conversion tracking
We implemented conversion tracking on Google and Facebook with Google Tag Manager, Facebook pixel tracking, and Google Analytics. This is often an overlooked step but it’s very crucial. How can you optimize if your data is inaccurate? Bad information leads to bad decisions.
03. We did a lot of research
We researched a lot about the target customer’s persona, the problems they face, the best solutions offered by the Nacita program, and what he wants to see and read in order to turn from a potential customer into a real customer.
04. We ran Facebook and Instagram ads
We launched a Facebook Ads campaign on cold and retargeting audiences. They didn’t have a lot of traffic. We really launched everything from A to Z.
05. Scaling and optimizing
Based on our analysis of the results, we use this information combined with our expertise to make decisions and ensure you have an effective campaign that is consistently delivering results.
THE TAKEAWAY
Great ad copy is the difference between an average ad and an above-average one
Always invest in great ad copy. By researching the finer details of our potential clients, we were able to really talk to them. We’ve delved into a tune that fits them as closely as possible, and channeled it all into our version. It’s been a big part of why we’re so successful in our ads.
A good brand reputation can always make the difference
This brand has a great reputation, and users of its products come back again to buy and advise others to have the same experience, and this showed a big difference, despite the difficulty of dealing with the website in the purchase process, as it requires creating a new account with very many details before you start Checking out
No matter how strong your brand and products are, your sales will be affected when you have a weak website.
Let’s agree that we are dealing with a user who is too lazy to navigate your website and make a purchase.
The fewer his clicks and moves, the more likely he is to complete the purchase
So we struggled with the website a little bit in this regard, it required creating an account with a lot of data before proceeding to checkout.
