Digital Egypt Cubs Initiative
INDUSTRY: Governmental initiative
COUNTRY: Egypt
The initiative grants both scientific and practical studies for distinguished Egyptian school students in specific academic years.Â
DECI aims to cooperate with specialized and accredited bodies – locally and internationally – in various technological sciences to cover technological aspects, in addition to developing life and leadership skills.
The initiative is a fully funded grant provided by Egypt for the rising generations of students (Grade 7 to grade 11) from all schools across the country. The initiative ranges from one to five years, according to the age and academic level of the applicant. Those wishing to join the initiative must fulfill the application requirements and admission criteria for each academic year.
Facebook Ads Campaigns Summary
Sep to Nov 2022
THE RESULT
After three months Sep to Nov 2022 , we were able to generate a
Registration
The Required
HOW WE DID IT
01. We made some landing page optimization
We have made some important modifications to the map and contents of the landing page to make it more convenient to take the required action
02. We set up conversion tracking
We implemented conversion tracking on Google and Facebook with Google Tag Manager, Facebook pixel tracking, and Google Analytics. This is often an overlooked step but it’s very crucial. How can you optimize if your data is inaccurate? Bad information leads to bad decisions.
03. We did a lot of research
We researched a lot about the target customer’s persona, the problems they face, the best solutions offered by the Nacita program, and what he wants to see and read in order to turn from a potential customer into a real customer.
04. We ran Facebook and Instagram ads
We launched a Facebook Ads campaign on cold and retargeting audiences. They didn’t have a lot of traffic. We really launched everything from A to Z.
05. Scaling and optimizing
Based on our analysis of the results, we use this information combined with our expertise to make decisions and ensure you have an effective campaign that is consistently delivering results.
THE TAKEAWAY
Great ad copy is the difference between an average ad and an above-average one
Always invest in great ad copy. By researching the finer details of our potential clients, we were able to really talk to them. We’ve delved into a tune that fits them as closely as possible, and channeled it all into our version. It’s been a big part of why we’re so successful in our ads.
No matter how strong your brand and products are, your sales will be affected when you have a weak website.
Let’s agree that we are dealing with a user who is too lazy to navigate your website and make actions you want.
The fewer his clicks and moves, the more likely he is to complete the actions you want.
